What is Bifidus Regularis®?

Bifidus Regularis is the marketing name of the exclusive probiotic culture in Activia, scientifically known as Bifidobacterium lactis DN-173 010. Bifidus Regularis has been shown to survive passage through the digestive system, arriving at the large intestine as a live culture in sufficient numbers for Activia to have its beneficial effects. Bifidus Regularis is found in large quantities in Activia, and remains stable throughout the product shelf life.

Slow intestinal transit is not necessarily pathologic and corresponds to the upper limit of normal transit time: approximately 48 to 72 hours, but it can be as long as 120 hours. Transit time exceeding 120 hours is generally diagnosed as constipation.66. Cummings JH, et al. "Process for the Assessment of Scientific Support for Claims on Food - Gut Health and Immunity." Eur J Nut. 2004[suppl 2];43:11/118-11/173.

Slow intestinal transit or occasional irregularity may be a source of daily discomfort and the physical and psychological consequences on the quality of life should not be underestimated.

How can Activia help? Activia makes probiotic yogurts and smoothies that contain the exclusive culture Bifidus Regularis, which has been proven to survive passage through the gastrointestinal tract in sufficient numbers for Activia to have its beneficial effects.

Activia helps regulate the digestive system when consumed daily for two weeks as part of a balanced diet and healthy lifestyle.

Activia can help optimize the function of the gastrointestinal tract, leading, in turn, to better daily well-being.